A school dropout guy suddenly strikes upon an idea while
thinking on how to please her newly wed wife and working on that idea with full
devotion not only does he please his wife but also affects the life of
thousands of rural women at one go in a positive way. Seems impossible? Then read on.
Arunachalam Muruganantham is a school dropout from the southern part of India who dared to dream a
change and with sheer determination also made it possible. One day while buying
sanitary napkins for his wife, he realized that napkins of women costs too much, which very few can afford and are forced to use rags. So he
decided to make his own simple sanitary napkins which wouldn't weigh much on
the pocket but would provide the hygiene and comfort that doesn't come with the
ragged clothes.
But he didn't stop here. When his product got the success and
popularity with a lot of women, he was compelled to open a number of factories
in order to produce more. And he just didn't let this opportunity go. He set
all his factories in the undeveloped parts of India, employing all the village
women, thus solving the problem of unemployment to some extent and also empowered the feminine society in the process.
Arunachalam has turned out to be a real blessing for our country. I don't
know what his future plans are but I hope he launches his product in the
international market, especially for the third world countries where poverty
rules. His low cost napkins will surely get the success overseas as in India
and at the same time will turn out to be a boon for rural women throughout the
world.
Here the complete story from Arunachalam himself. You would just love to hear about his experiences and hardships with his trademark humor.
This article is written for The Idea Caravan Contest hosted by Franklin Templeton Investments.
Franklin Templeton Investments partenered with the TEDxGateway in Mumbai on December, 2012.
